5 Fall Staging Secrets That Make Listings Sell

Dated: 10/30/2014

Views: 704

Fall house staging has to be sharp, because your listing has to sell if you want to close the year out on a high note and leave your sellers feeling satisfied.

Here five ways to help your clients make their real estate listing stand out and get their home sold before the holiday season hits!

1. Suggest Shopping Ahead
These days many sellers are selling to move on to another property. Chances are, your listers have a vision for both the property want and the new furnishings to make the new space into their dream. For sellers who have the budget, encourage them to shop ahead. The dream furniture and non-permanent fixtures for their new space may help their current property sell faster.
2. The “I Have a Dream Speech”
Before you bring up house repairs, find out what your seller’s always wanted to do with the home and never got around to completing. This, sometimes emotional, trip down missed-out memory lane can help you make the case for improvements you know will make the home move.
Sometimes helping sellers revisit their dreams for a property can unlock easy ways to market it as the dream home for someone else.
3. Tally Up the Tax Write-Off
Decluttering always sounds good to an agent, but many sellers need incentive to part with their stuff.
Well, little motivation can compete with money in these situations. If you’re asking your sellers to let go of large amounts of stuff, trying selling them on the idea of a big tax credit for donating their extras. Take inventory and tally up the value of the items you think they should part with. Showing them the tax savings using the Salvation Army or Goodwill donation calculators, especially in extreme situations, may be the motivation to help them let go.
4. List the Inside of it on Craigslist
For your relocating or downsizing clients, your professional photos can do double duty. To help motivate your clients to stage, agree to help them list the contents they need to get rid of on Craigslist or in yard sale advertising. If they know the photos are going to get a lot of mileage and will end in some easy cash, they may be more apt to clean up for the photo shoot and showings.
5. Group the Groupons to Make the Plan Happen
Last but not least, the real downside of staging for many is the cost and the effort. You can help clients overcome this hurdle. Search discount sites like Groupon and LivingSocial for deals on the cleaning, painting, and other tedious to-dos to be done. The ability to affordably outsource the un-fun projects may get you closer to showing-ready home a lot faster.
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Mark Ross

For Mark Ross, founder of Ross NW Real Estate and professional real estate broker, real estate has always been the career of choice. During his 25+ years in the industry, Mark has gained experience in....

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